On the back of his successes, including a critically-acclaimed breakthrough album and headline tour, featuring a sold-out show at London’s Brixton Academy, the sky is the limit on how far ‘Found What I’ve Been Looking For’ star Tom Grennan can progress in the coming year. And today, to help other new, emerging artists follow in his footsteps, the Bedford-born star is backing Red Stripe and This Feeling’s biggest plans to date to support grassroots music across the UK. Since its partnership kick started in 2018 to support club nights across the country, iconic Jamaican beer Red Stripe and indie music purveyor This Feeling have hosted over 550 club nights in over 100 venues with over 70,000 people attending and 2,500 bands performing live – firmly cementing itself as the beer of live music.
And now, the pair will renew their partnership for the third-consecutive year, with their boldest plan ever to support grassroots music and live venues across the UK.
Red Stripe and This Feeling’s partnership in 2020 will see 60,000 gig goers discovering their new favourite band at over 400 live shows across the UK – at least 100 shows more than 2019. Over 1,500 bands will play at a This Feeling club night in 2020 – equalling 20,000 extra tickets and 500 additional bands on the previous year.
Fresh from releasing his latest single ‘This Is The Place’ from his forthcoming and much-anticipated second album, Tom Grennan praised the partnership and shared the impact it has had on his career. He said:
“This Feeling gave me early chances in my career when others wouldn’t, it gave me a playground to develop and hone my craft and has always supported me throughout all its platforms with every release. It’s a beautiful family.”
Tom has a strong bond with the founder of This Feeling, Mikey Jonns, and described him by saying:
“He [Mikey Jonns] is a selfless man who helps everyone around him in the pursuit of brilliant music. He is keeping guitar music alive in so many ways.”
He also has strong thoughts on the benefits of working with promoters, such as This Feeling, and how they can help new, promising artists.
The star said:
“Having support from a promoter is vital. We’re living in a time of mass gentrification and shifting patterns in terms of music. Live grassroots music is struggling as venues are closing left right and centre. Sure I understand it from a promoter’s perspective, it is a risk putting your hand in your pocket, but This Feeling laughs in the face of risk and constantly gambles, and that’s why it’s growing from strength to strength, trusting its ears and putting its money where its mouth is. If it wasn’t for This Feeling I’d worry about the guitar scene and the development of bands and musicians. Look at how many [bands and artists] have come through the ranks!”
Tom sees a very bright future ahead for guitar music and grassroots live music when discussing his predictions for 2020, he says:
“I think we are on the edge of another true explosion. Mikey Jonns [the founder of This Feeling] and This Feeling is the epicenter.”
This year also sees an additional 20 new venues hosting This Feeling club nights, including Deaf Institute in Manchester, The Cluny in Newcastle and The Invisible Wind Factory in Liverpool, to name a few new live music venues on This Feeling’s roster – taking its tallying up to 90 grassroots venues around the country. As well as continuing to host club nights at its staple music venues, such as Nambucca in London, the roll-out will include an additional 16 cities and towns, becoming the home to club nights in 2020.
This list includes Norwich, Reading, Portsmouth, Rhyl and Scarborough, which sees the nights hosted at 50 locations up and down the UK.
Founder of This Feeling Mikey Jonns, who was recently described by Radio X as ‘the champion of rock ‘n’ roll’, said:
“This Feeing is made up of bands, fans, venues and a wider community who love of guitar music. Importantly, Red Stripe share this love; there’s a genuine passion for supporting grassroots music and the indie scene, which is vital to us in putting on more gigs and more bands in more cities and towns across the UK than we’ve ever done before. I am absolutely buzzing we’re joining forces with them for the third year in a row – it’s gonna be a special year”.
The Jamaican beer, known for its presence at Indie venues around the country and being in the hands of iconic bands from The Clash to Oasis, is back collaborating with guitar music purveyors This Feeling. The guitar club night has birthed the careers of hundreds of bands over the past decade including Stockport’s finest, Blossoms, and Catfish and The Bottlemen, as well as picking up celebrity endorsements from music legends such as Liam Gallagher, Kasabian and Paul Weller.
In fact, Oasis guitarist Noel Gallagher once described This Feeling’s impact on the indie music scene, when he said,
“We are living in a world where guitar music is marginalised so what This Feeling is doing is vital. This Feeling is the best club for future rock ‘n’ roll stars. They believe in the power of guitar music and WHEN it makes its glorious comeback you can bet your arse you’ll have heard it first at This Feeling”.
This Feeling alumni over the past decade include the likes of Gerry Cinnamon and Bang Bang Romeo, to Catfish and the Bottlemen and Blossoms. All of which have secured regular national radio airtime, from BBC Radio 1 to Radio X, released commercially-successful albums and supported huge acts, from Pink, The Libertines and Liam Gallagher, to headlining their own tours in venues ranging from Brixton Academy to Hamden Park.
Matt Saltzstein, Premium Brands Director at Heineken UK said,
“Red Stripe has always had a rich association with indie music, from being pictured in the hands of The Clash’s Joe Strummer to the Gallagher brothers, so we’re thrilled to be continuing to stay true to our counter-culture roots, via teaming up with This Feeling’s club nights for the third consecutive year. There’s no doubting our partnership with This Feeling should deliver an exciting year for indie fans, with 450 shows, 1500 bands playing and 90 venues hosting shows. Guitar music will be back with a bang in 2020! This year will also see Red Stripe launching a new brand platform: Good Things To Come’ to champion the power of cultural diversity as a driver for positive change. Expect some exciting announcements soon including a unique fund aimed to support UK Gen Z-ers who are making a difference to society.”
To see what local This Feeling and Red Stripe gigs are on in your area, please head to the ticketing page: https://www.seetickets.com/tour/this-feeling.
To stay ahead of the curve and avoid missing out on any new developments in the exciting partnership between Red Stripe and This Feeling in 2020, please visit the Red Stripe Twitter and Facebook page for updates.