Photo: Tom Oxley
Rock ‘n’ roll tastemakers, club night and record label This Feeling have teamed up with fellow new music champions and menswear specialists scotts to present the new Big In ‘22 live sessions series.
Big In ‘22 aims to kickstart the resurgence of the live music scene with a special initiative. This Feeling and scotts are currently hosting gigs by 40 rising artists, and will professionally record, mix and edit their sets. Both brands will then share the resulting videos on their socials, giving each artist a reach far beyond the audience in attendance. In addition, each artist will receive professional portraits and accompanying live images courtesy of the legendary music photographer Tom Oxley. Oxley has photographed countless music iconics, from Arctic Monkeys to Adele, and will also continue to mentor the young photographers that This Feeling work with by providing priceless support and guidance.
The Big In ‘22 series will be running twice a week starting today with Rolla. Exuding raw power and supreme confidence, the Manchester rock ‘n’ rollers have just signed to Golden Robot Records and will record their debut EP at Rockfield Studios next month.
Other artists already confirmed to be highlighted include The Shakes, Rolla, Megan Wyn, Gen and the Degenerates, Lock-In and Coco and the Lost, all of whom have just been announced to play The Great Escape this May.
This Feeling started life as a monthly club night in London fifteen years ago and has organically become the UK’s number one promoter of emerging acts. This Feeling’s events showcase new artists in 42 cities and towns around the UK, and they also curate stages at major festivals including Isle of Wight, The Great Escape and Truck. With their ears to the ground when it comes to discovering the latest music, This Feeling is the place to hear the best new indie bands first. Bands who have played early shows with This Feeling include Catfish and the Bottlemen, Gerry Cinnamon, Blossoms, The Struts, Easy Life, Yonaka, Black Honey and Inhaler.
Mikey Jonns, founder of This Feeling commented,
“It’s been a mad couple of years but thanks to Scotts and Red Stripe we’ve emerged stronger than ever. These Big in 2022 shows are testament to the talent coming through and the collective you gotta make it happen spirit of the bands and as well as the support we’ve been able to provide through a lockdown they’re now exploding out of.
This Feeling’s annual Big In… series has hosted gigs each January since 2019, and each series is complemented by the release of a limited edition vinyl compilation album that raises money for the Teenage Cancer Trust. The series has given an early break to artists such as The Lathums, The Mysterines, Red Rum Club, The Skinner Brothers and Crawlers.
Paul Ramsdale, marketing manager at scotts, said,
“Big in 22 celebrates the next wave of British emerging talent, the shows have been a buzz of creative energies and pent-up celebration! The next generation is here and ready to show everyone they deserve their opportunity to shine on stage. scotts are proud partners of This Feeling and play a part on the artists’ journey to stardom. The future of rock ‘n’ roll is in the safe hands of This Feeling, with a little help from scotts along the way. Here’s to a big 2022!”
Tom Oxley added,
“It’s difficult to overstate just how important the grassroots music scene is to new bands. I’ve known Mikey Jonns at This Feeling for a long time, and I’ve seen just how good an ear he has for the best new bands, so when the opportunity arose to work on the ‘Big In 2022’ project, it was an instant decision to say yes. Travelling to all the different cities, watching all the new bands play, especially after such a torrid few years for everyone is genuinely wonderful. The bands absolutely love it, the crowd love it, anyone who is working in any capacity on the night loves it. Going to a night hosted by ’This Feeling’ to check out the best new bands is probably one of the best things you can do right now, and worth every single minute of your time.”
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