As always, This Feeling is all about the discovery and keeping the guitar and rock scene alive. The four bands on this year’s bill have been chosen for their budding brilliance and promise, and the Alive tour is your chance to be at the front by the barrier for indie’s next big thing – in their earliest days! To prove the point, stars of the first Alive tour Bang Bang Romeo are now touring stadiums with Pink

This year’s showcase will put Birmingham’s Sugarthief, who make infectious dreamy tunes that stand up to the likability of their Brummy forebears (The Twang, Peace, Swim Deep) on the same stage as the Libs and Strokes inspired The Estevans, Brighton’s electro-infused vintage-trip Hourglvss, and rock ’n’ rollers The Kicklips who offer up a thrilling mix of the 60s and Britpop eras. As always, expect raucous performances, good vibes, and the excitement of getting to a packed grassroots venue and discovering something brilliant before the rest of the world.

Having previously spotted and helped to launch indie headline stalwarts Catfish and the Bottlemen and Blossoms, This Feeling is a club night and platform that continues to work to help guitar bands launch their careers, and music fans to be there from a new band’s very beginning. The initiative and good-time-guys make sure that regional bands widen their influence by inviting them to play elsewhere in the country, and on This Feeling stages, which are seen at festivals such as the Isle of Wight, The Great Escape, Y Not, Tramlines and more.

All about the community, the music, the zone and the safeguarding of grassroots venues and scenes, This Feeling stages, club nights, and ethos are geared towards a feeling of welcoming and exhilarating discovery. In October’s Alive tour, all of these things will come together for a great night out.

Ahead of the eight-date tour, which will hit several cities across the UK in October (full dates below), get to know the four headlining bands and their latest releases a little better below:


“When you first start out as a band, you realise how difficult it can be to play decent gigs outside of your local area, This Feeling have given us a bunch of great opportunities to do just that, including some pretty wild weekends at festivals…when we get to Birmingham we’ll have to show the other bands a big old Brum night out!”
Sugarthief released their EP ‘I Before E’ in March 2019.

Modern Man. LISTEN:


“This Feeling have been crucial to our band over the past year; the exposure, the opportunities and all the Red Stripes have given us as well as countless other bands a platform and a chance to make something of themselves; we can’t thank them enough. To be picked for the Alive Tour this year is pretty humbling as there are so many fucking great bands on This Feeling!”

Gotta Know You. LISTEN: 


“This Feeling have been a source of us finding out about new music over the years, it’s amazing to now be a part of this tour!”

Hourglvss released their debut single ‘Johnny’ this summer. LISTEN: 


“The Alive Tour is an insane opportunity for us. The support from This Feeling is and always has been fantastic – it’s like a family, and we’re honoured to be a part of it.”

Make You Mine. LISTEN :

Alive will visit the following venues: October 2019

Wed 2 Oct – Record Junkee, Sheffield

Thu 3 Oct – Broadcast, Glasgow

Fri 4 Oct – Night People, Manchester

Sat 5 Oct – Hope & Ruin, Brighton

Wed 9 Oct – Clwb Ifor Bach, Cardiff

Thu 10 Oct – Thousand Island, London

Fri 11 Oct – Boileroom Guildford

Sat 12 Oct – The Sunflower Lounge, Birmingham

Advance tickets will be £8 for London’s Thousand Island venue and £6 elsewhere on the tour, available from and


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