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This … AGAIN.

This morning I read an article with the header ‘Are Guitar Bands Dead?’ which to me, a regular gig goer and promoter of new guitar music and bands, really took me aback … again.

Yawn, yawn and another yawn. ‘The music industry is on its knees!’ ‘Guitar music is dead!’ Same bullshit, negativity everywhere and these people clearly haven’t left the house for a while as the underground music scene is THRIVING.

The past few years have seen the rise of groups of like-minded people fuelled on relentless enthusiasm hoping to join forces and bring the best of guitar music to the top – right where it should be. Flying the flag at the forefront is Mikey Jonns of This Feeling with his army of loyal bands, fans, bloggers, photographers and, more importantly, believers. 

This article comes to us today just after the demise of the NME in print. It’s no big loss, trust me. The thing missing here for me in all of this is why the NME has ceased to continue its print. The NME stopped doing anything for new music YEARS ago: it completely sold out – to you, to me, to music. That’s why it has fallen. If the NME had supported the up and coming scene, it would still be respected and be still here. ‘It’s a sign of the times’, people say! It’s a sign of what was once a bible to music lovers literally selling out in the worst possible fashion. I have spoken to journalists from the NME myself who want to promote new music but get knocked back by the big guns when ever they broach the subject and so they continue to regurgitate the same bands and the same old shit. It’s not guitar music that’s on its way out is it, it’s mainstream journalism. 

What these people writing these tiresome articles need to do, instead of asking and printing this same stupid question over and over, is very simple – they actually need to do their jobs properly. Get their heads out of their Starbucks Soya Latte, move away from their desks, stop hanging around only major festivals and find some bloody good guitar bands to write about – because believe you me there are more than plenty!  If they are not finding anything else to write about other than this negative rubbish, then I honestly think perhaps their heart isn’t in it. The majority of music media does not cater for new music anymore and panders to the same old manufactured drivel. The live music industry is still full of guitar bands who are thriving right now and people need to be looking at the phenomenal reception these bands are receiving. In fact, let me help you out. Listen to this list of bands and go to their gigs and then come back and tell me guitar music is dead:

Trampolene, Sheafs, Emily Capell, The Surrenders, Falseheads, Avalanche Party, Himalayas, Bang Bang Romeo, The Kavaliers, Sisteray, The Shimmer Band, Blackwaters, Hey Charlie, Hands Off Gretel, Deep City Diver, Calva Louise, Bugeye, Attic Doctors, Mojo Filters, Floodhounds, Loam, The Scruff, Strange Bones, Vida…

The list goes on and on.

We seriously don’t need to worry, live guitar music will ALWAYS survive because there’s a special feeling you get from hearing a band playing together that can’t be replicated in any other way. So, I’m sorry but the statement, ‘Guitar Music is Dead’ is about as true right now as when Dick Rowe of Decca Records turned down The Beatles for the very same reason saying ‘Groups of guitars are on the way out’.

Just because you can’t see it or you can’t hear it because you don’t attend it, doesn’t mean it isn’t there or happening – you are just choosing to not experience it.

RACHEL BROWN

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SHEAFS: RACHEL BROWN

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AVALANCHE PARTY: GARETH BURROUGHS MODEL D PHOTOGRAPHY

This Feeling Tv with Red Stripe, Episode 1

THIS FEELING TV EPISODE ONE

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THE ALAN WELLS PHOTO: THIS FEELING

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STRANGEBONES PHOTO: SANDY K MOZ

_DSC6345CALVA LOUISE: RACHEL BROWN

Screen Shot 2017-10-01 at 14.57.15AVALANCHE PARTY: BUCKO PHOTOGRAPHY

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BANG BANG ROMEO: THIS FEELING

 

 

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